Field Notes

News from the trail.

5 Digital Marketing Methods to Help Upstream Oil & Gas Companies

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The energy industry has seen some tough times. Now that a recovery appears to be upon us,…

What I’ve learned from building an agency – aka, how to take risks and kick ass.

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In April of last year, we achieved a notable milestone. Although Divining Point had operated as a…

8 Marketing Ideas for Home Builders

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Home builders may design and construct dream homes in desirable neighborhoods, but if nobody knows about these…

Google Analytics 101

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Google Analytics is a powerful tool for understanding how people are finding your website and using it….

Facebook vs LinkedIn for B2B

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Numbers game B2B business owners are people too, with personal lives and unique interests. When they log…

Why Service Companies Need to Invest in Branding

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Branding is more than just big words and fancy logos. It’s an investment in your company’s future….

SEO in the Oil & Gas Industry

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WHAT IS SEO? SEO stands for Search Engine Optimization. In a nutshell, it’s the act of making…

How Much Should You Spend on Marketing?

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We often get asked, “How much should I spend on marketing?” It’d be nice if the answer…

Intangibles: Beyond Goods and Services

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If your company provides physical objects for money, you sell products. If your company performs activities for money,…

The B2B Buyer’s Journey: Pt. 4 – B2B Customer Retention

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If you’ve been following along in this blog series, you’ve probably read Part 1, Part 2 and Part 3, where we…

The B2B Buyer’s Journey: Then & Now – Pt. 3

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Sales and Marketing are One Team In Part 1 of our B2B Buyer’s Journey blog, we covered the traditional, and…

The B2B Buyer’s Journey: Then & Now – Pt. 2

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The New B2B Buyer’s Journey In our last blog, we explored the traditional B2B Buyer’s Journey – Awareness, Consideration,…

The B2B Buyer’s Journey: Then & Now – Pt. 1

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The Traditional B2B Buyer’s Journey Modern-day Business-to-Business (B2B) buyers are better-informed and more-capable than ever before. Thanks to…

Picking The Perfect Brand Name

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You may remember in May and June we wrote about the 6 Steps To An Effective Brand and Simple Tips…

How To Build a Demand Generation Strategy

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If you’re like many business owners, you chafe at the thought of another new marketing trend. Despite advances…