Field Notes

News from the trail.

Capturing the attention of your audience in the midst of today’s digital clutter is a challenging feat…

The marketing world is constantly changing with new innovations and companies on the move. At Diving Point, we…

Every year we look back at what we’ve achieved and what we have to look forward to…

It’s a given that the world of marketing moves fast. Every year brings new marketing methods to…

Social media marketing is crucial for brand awareness, customer loyalty, and increasing your overall sales– but we…

Google receives over 63,000 searches per second on any given day. Through the practice of SEO, a business is…

It’s no secret the modern workforce is doing more work outside of the office. This puts companies…

If you’ve advertised on Facebook in recent years, you’ve seen major changes, through rapid increase-then abrupt declination-of…

If you’re an avid deer hunter, you likely spend the summer months preparing. You’re busy planning, checking…

We often get asked if email marketing is still relevant in today’s hyper-connected online world. The fact…

There comes a time in a company’s evolution when they decide to pause their marketing and take…

Divining Point prides itself on providing demand generation, a form of digital marketing specifically designed to “build…

Postcards, brochures, and any other kind of materials you hand out or leave behind are considered printed…

There was a time not so long ago when the absolute best marketing a company could employ…

Technical B2B companies can use gated content to capture leads on their websites. Whether it’s a white…

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