Field Notes
News from the trail.
5 PR Mistakes to Avoid If You Want To Make The News
Your press release is ready, and you’ve prepped for the buzz. Your public relations strategy is primed…
How a Web Design Scam Tried to Ensnare Us
A web design scam is making the rounds and landed in our inbox. Here is how we…
Pixar, Forky and Creating Buyer Personas to Sell Your Brand
Photo Credit: Disney/Pixar The new episode of Toy Story introduces us to Forky, a seemingly worthless kid’s toy made from…
Divining Point Listed As Top Branding Agency 2019
We’ve written extensively about the power of your brand. It is more than just pretty pictures and words….
Q&A With Our Creative Director, Jon Taylor
“My favorite part about being creative and assembling things in novel and respectful ways is seeing the…
How the Fourth of July Relates to Marketing
We know it’s unusual for a blog about freedom and patriotism to be on a marketing agency’s…
The Power Of a Photo
The competition for attention is fierce. Merely having something to say doesn’t mean people will notice you….
Stop Shooting From the Hip: In Praise Of the Marketing Process
Successful businesses understand the value of a solid marketing process. They’re living proof. Without sound planning and…
Steps We’ve Taken To Survive 3 Years In Business
Each April is a critical anniversary for Divining Point. This year we join the ranks of businesses…
In Defense of Power Naps: How A Pause In Activity Can Boost Marketing Performance
Every day Americans attempt to cram more productivity into fewer hours. It usually occurs at the expense…
A Primer for Progressive Web Design
Progressive Web Design (PWD), or Progressive Enhancement, is a way of designing web pages so that they will work…
The Artistic Puppy Joins Divining Point
We are excited to announce that Jon Taylor, the “Artistic Puppy”, has joined Divining Point as Creative…
Join Our Team!
WE’RE LOOKING FOR A SPECIAL PERSON TO JOIN OUR TEAM AS A DIGITAL MARKETING STRATEGIST. Are you…