Field Notes

News from the trail.

5 PR Mistakes to Avoid If You Want To Make The News

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Your press release is ready, and you’ve prepped for the buzz. Your public relations strategy is primed…

How a Web Design Scam Tried to Ensnare Us

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A web design scam is making the rounds and landed in our inbox. Here is how we…

Pixar, Forky and Creating Buyer Personas to Sell Your Brand

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Photo Credit: Disney/Pixar The new episode of Toy Story introduces us to Forky, a seemingly worthless kid’s toy made from…

Divining Point Listed As Top Branding Agency 2019

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We’ve written extensively about the power of your brand. It is more than just pretty pictures and words….

Q&A With Our Creative Director, Jon Taylor

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“My favorite part about being creative and assembling things in novel and respectful ways is seeing the…

How the Fourth of July Relates to Marketing

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We know it’s unusual for a blog about freedom and patriotism to be on a marketing agency’s…

The Power Of a Photo

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The competition for attention is fierce. Merely having something to say doesn’t mean people will notice you….

Q&A With Jordania Nelson of Divining Point

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We sat down with Jordania Nelson, Divining Points’ Digital Marketing Specialist and master of all things related…

Stop Shooting From the Hip: In Praise Of the Marketing Process

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Successful businesses understand the value of a solid marketing process. They’re living proof. Without sound planning and…

How Facebook’s Ad Updates Can Heat Up Your Social Media This Summer

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Facebook has always been quick to roll out new features on a consistent basis, and May has…

Steps We’ve Taken To Survive 3 Years In Business

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Each April is a critical anniversary for Divining Point. This year we join the ranks of businesses…

In Defense of Power Naps: How A Pause In Activity Can Boost Marketing Performance

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Every day Americans attempt to cram more productivity into fewer hours. It usually occurs at the expense…

A Primer for Progressive Web Design

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Progressive Web Design (PWD), or Progressive Enhancement, is a way of designing web pages so that they will work…

The Artistic Puppy Joins Divining Point

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We are excited to announce that Jon Taylor, the “Artistic Puppy”, has joined Divining Point as Creative…

Join Our Team!

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WE’RE LOOKING FOR A SPECIAL PERSON TO JOIN OUR TEAM AS A DIGITAL MARKETING STRATEGIST. Are you…