Seward Fishing Club

The Seward Fishing Club, renowned for world-class saltwater fishing in Resurrection Bay, Alaska, faced a pivotal challenge with the transition to new ownership. Recognizing the urgent need to revitalize the club's online presence to boost charter bookings, the owner sought Divining Point's expertise to overhaul the outdated and inefficient legacy website.

The goal was clear: to create a digital platform that could captivate tourists' imaginations and vividly showcase the exhilarating fishing opportunities it provides.

Divining Point started the project with a hands-on approach, spending a day aboard the 65-foot Rainisong to capture the essence of the fishing experience through photography and drone footage. This immersive approach allowed the team to document the unique allure of fishing in Resurrection Bay, highlighting both the thrill of the catch and the Rainisong's luxurious amenities. The resulting imagery became the cornerstone of a redesigned website that combined modern, minimalist aesthetics with a user-friendly interface designed to inspire and convert visitors into charter guests.

To complement the website overhaul, Divining Point launched a targeted digital advertising campaign aimed at kickstarting summer sales. This strategic approach not only introduced the revamped Seward Fishing Club to a wider audience but also generated a surge in business, positioning the club for a successful new chapter.

Through Divining Point's comprehensive digital marketing efforts, the Seward Fishing Club was able to set a course towards sustained success, ensuring the Rainisong continues to provide unforgettable fishing adventures in the pristine waters of Alaska.