Kenai Aviation
Taking Alaskan Aviation to New Heights
Scope of Work
Website
Design
Photography
Videography
Digital Marketing
In the midst of a challenging time for the aviation industry, Kenai Aviation, a stalwart of Alaskan skies since 1961, embarked on a bold strategy to expand its fleet and services, bucking the trend of downsizing during the Covid pandemic. Recognizing the opportunity to capture pent-up demand for air travel, Kenai Aviation partnered with Divining Point to revitalize its online presence and market positioning. This partnership aimed to not only showcase Kenai Aviation's legacy and commitment to safety, service, and flexibility but also to introduce its enhanced offerings to a broader audience.
Divining Point undertook a comprehensive overhaul of Kenai Aviation's website, which had become dated and failed to adequately represent the brand's storied history and full spectrum of services. Through a collaborative effort, the website was transformed to better address the needs and inspirations of potential travelers and aspiring pilots.
The revamp included rewriting copy to more effectively communicate Kenai Aviation's value proposition, updating technical information about the fleet, and introducing a new visual design enriched with original photography. This refreshed online experience vividly illustrates the company's capabilities and the adventurous spirit of its "Go Anywhere" mentality.
With these strategic updates, Kenai Aviation is poised to assert its dominance in Alaskan air travel, ready to meet the returning demand for private charters and flightseeing tours. This proactive approach positions Kenai Aviation not just as a service provider but as a key enabler of Alaskan adventures, ensuring its legacy continues to soar in the years to come.
