Central Texas Pediatric Orthopedics

Digitally Transforming Pediatric Care Outreach

Scope of Work


Digital Marketing



For nearly three decades, Central Texas Pediatric Orthopedics (CTPO) relied on traditional media and professional referrals to build its patient base. Recognizing the need to adapt and expand in an ever-evolving digital landscape, CTPO partnered with Divining Point to transform their marketing approach to generate new patient opportunities and broaden its referral network among healthcare providers.

Divining Point crafted a dual-strategy approach centered around pay-per-click (PPC) advertising and targeted social media campaigns. These strategies were carefully designed to cater to two distinct paths of customer intent, ensuring compliance with HIPAA regulations while effectively increasing direct inquiries to the practice. Moreover, the campaigns skillfully positioned CTPO within the Central Texas community, enhancing its visibility not only to potential patients but also to a wider network of healthcare professionals.

This digital marketing initiative fostered sustained growth and expanded the practice's reach during the challenging times of the Covid-19 pandemic. Through innovative digital strategies, CTPO not only solidified its reputation as a leading provider of pediatric orthopedic care but also demonstrated the power of digital channels in connecting with families and healthcare practitioners in Central Texas.

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