Angoria Hotel

Divining Point started a strategic partnership with Angoria Hotel, a new luxury hotel poised to redefine the hospitality landscape of downtown San Angelo, TX. Tasked with the ambitious goal of positioning the hotel as a premier, one-of-a-kind experience in West Texas, Divining Point faced the unique challenge of marketing a hotel that was still under construction. The objective was clear: to distinguish Angoria Hotel as a sought after destination for both travelers and locals alike, in a region previously untouched by the independent, boutique hotel concept.

Divining Point developed a marketing strategy that encompassed brand refinement, persona targeting, and a multi-channel approach to generate buzz well ahead of the hotel's opening. A sophisticated website was developed to mirror the modern elegance of the hotel's decor, serving as a digital beacon for future guests.

Social media platforms became the stage for introducing Angoria Hotel to the world, creating buzz among its target audience. Divining Point's strategic foresight extended to a proactive public relations campaign to capture the attention of travel and hospitality media across the country.

The culmination of these efforts was a highly targeted digital marketing campaign launched in tandem with the hotel's opening, aimed at driving reservations and introducing guests to the unparalleled experience of Angoria Hotel.