Alaska River Adventures
Adventures in the Last Frontier
Alaska River Adventures has operated guided fishing, scenic rafting, hiking, and lodging for over 40 years on the Kenai River on the Kenai Peninsula in Alaska. They’ve helped people achieve the vacation of a lifetime in the epicenter of outdoor recreation known for award-winning fly fishing and breathtaking scenery.
Scope of Work
Alaska River Adventures experienced positive growth in their business for over 38 years until new competitors and slow fishing seasons took a bite out of their performance. They reached out to Divining Point to help bring their numbers back into the black with a new brand, updated website, and online marketing campaign to boost bookings during the summer season.
Divining Point reviewed their existing website and identified flaws with the user experience and onsite SEO. Competitive research indicated that many of these new competitors were using digital advertising methods to attract new customers before and during peak season.
We deployed a temporary website designed with WordPress to replace their existing site, which was built with Weebly. The temp website featured fewer pages and more prominent calls to action that would quickly bring site visitors into the pipeline.
Once the temp site was deployed, we launched robust pay-per-click campaign using Google Search and Display advertising to target people planning their vacations (from February to June) and people currently enjoying their vacations in Alaska (from July to September).
As these projects were underway, Divining Point simultaneously designed a new brand identity for the company. The previous logo was busy, difficult to read, and did not resonate with modern thrill-seekers. The new logo is modern, powerful, and conveys the adventure that awaits the customers of Alaska River Adventures. Following the new brand design, an entirely new website was developed.
Divining Point consulted with Alaska River Adventures and learned that an entirely new revenue stream was possible with hiking, an outdoor experience the company had never properly promoted. We flew to Alaska to capture original photography and videography around which the new website we be designed. This included aerial drone footage, underwater videography of salmon, and photos of the client guiding rafting and fishing adventures.
We re-envisioned the user experience, expanded on the client’s service offerings, and produced a visually bold and exciting layout to capture the imagination of a potential adventure seeker. The final product is a website that truly captures the breathtaking scenery of Alaska and the exciting action of an Alaska River Adventures guided experience.
Our mission is to build greater trust in the marketplace by helping companies fulfill the promises they make to their customers. As such, we wake up every morning to generate demand for our clients’ services and cultivate brand loyalty.