SMG Capital

SMG Capital helps developers, owners and investors secure debt and equity capital for commercial real estate projects. When the firm approached Divining Point, it had an aging Squarespace website and no established system for turning its target market into a consistent outbound prospecting pipeline.

Divining Point rebuilt the company’s website in WordPress and redesigned its downloadable sales collateral, creating a gated playbook that could capture and identify interested prospects.

Behind the scenes, we developed a marketing system designed to build, enrich and manage targeted prospect lists. The system combined multiple data sources, identified relevant decision-makers, tracked engagement and prevented prospects from receiving conflicting outreach as they moved through the process.

We also created a coordinated advertising and retargeting strategy that allowed SMG Capital to stay visible to prospects beyond the initial point of contact.

The result was a repeatable lead generation system that made it easier for SMG Capital to identify qualified prospects, maintain an organized marketing list and conduct targeted email outreach without manually managing every step.