Web Development
Make Your Website Do More
Most businesses don't need custom technology for everything. But eventually, you need something your website or software wasn't built to do.
Divining Point can extend the technology you already use, integrate systems that need to work together or develop custom solutions around the way your business actually operates.
Built Around the Problem You're Trying to Solve
Our developers can create custom website functionality, WordPress plugins, applications and digital tools designed around specific business requirements.
Custom WordPress Development
Go beyond themes and off-the-shelf plugins with custom templates, content structures, administrative tools and functionality designed around your organization.
Plugins & Custom Functionality
Add features and capabilities to an existing website when standard plugins don't solve the problem cleanly.
Web Applications & Digital Tools
Build customer-facing or internal tools around specific workflows, processes and business requirements.
AI-Enabled Solutions
Apply AI where it can improve a process, enhance an experience or add useful capabilities to the technology your business already uses.
Make Your Technology Work Together
Divining Point develops integrations that allow websites, applications and third-party platforms to exchange information and operate as part of a larger system.
We work with APIs, CRMs, payment gateways, marketing platforms, analytics tools and other business applications to help information move where it needs to go.
Explore our Marketing Systems services.
Build Transactions Around Your Business Model
Selling products isn't the only reason money changes hands online.
Some organizations sell memberships. Others collect recurring donations, register people for events, manage subscriptions or provide access to paid content.
Divining Point can develop specialized transactional experiences using WooCommerce and other platforms, including memberships, subscriptions, donations, event registration, ticketing, sponsorships, gated content, custom pricing and specialized checkout workflows.
The technology should fit the way you do business, rather than forcing your business to fit the technology.
We Don't Have to Build It From Scratch
You may already have the website, application or platform you need. It just needs to do something it doesn't do today.
That's fine.
We can work within existing websites and technology stacks to add functionality, improve integrations, solve technical problems or extend what you've already built.
And when the work is complete, our Website Support team can help keep everything updated, stable and working properly.
Development With the Bigger Picture in Mind
Divining Point works across strategy, marketing, analytics, design and technology. That gives us a broader view of how a development project fits into your business, your customer experience and the systems surrounding it.
Sometimes the right answer is custom development. Sometimes an existing platform can solve the problem faster and more economically. Sometimes the best solution combines several technologies.
Our job is to help determine what makes sense, then build what the solution requires.