Online reviews can make or break your business. Think about your own shopping behaviors. Do you immediately buy a product or service the very first time you discover it? Most likely not. If you’re like most people, you search for reviews from presumably real customers who’ve made a purchase before you. You read the pros […]
How to Get Online Reviews That Comply with FTC Rules Read More »
In September 2024 Divining Point will celebrate 11 years in business. We have learned a lot in that time. We’ve stubbed our toes more than once. We’ve matured as a team – and as business owners. We’ve had to pivot many, many times as the market changed and as unforeseen challenges (ahem Covid) radically changed
Insights from 11 Years in Business Read More »
Data is the lifeblood of any successful Pay-Per-Click (PPC) campaign. Without it, you’re shooting in the dark. Plain and simple. There is data used to set up a PPC campaign. There is data collected during the campaign. There is data collected long after the campaign. The data you capture and how you use it determines
How Data Shapes Successful PPC Strategies Read More »
We frequently run across business owners who have a negative opinion of marketing. We get it. You’ve made countless sacrifices for your business. You are naturally wary of putting everything in the hands of marketers who could jeopardize your success. Maybe you don’t take it seriously. Maybe you’ve had bad experiences in the past. Whatever
Our Message for People Who Hate Marketing Read More »
Most marketing agencies follow a similar process for developing a marketing strategy. However, we do things a little differently at Divining Point. Like most agencies, we pride ourselves on developing a marketing strategy for your company that is both meticulous and innovative. You’ve probably heard that before, so we understand why you may be skeptical.
Steps to Creating a Marketing Strategy Read More »
