A web design scam is making the rounds and landed in our inbox. Here is how we handled it, and what you should know to protect yourselves. An inquiry for a new project came through our website. It seemed harmless enough. It’s not unusual to get requests for our services, and we do our best to […]
How a Web Design Scam Tried to Ensnare Us Read More »
If your company provides physical objects for money, you sell products. If your company performs activities for money, you sell a service. Makes sense, right? But, these days the line between products and services is blurry. Product retailers often promote a buying experience and invisible benefits. Services companies showcase their skills and solutions. In a competitive market, both
Intangibles: Beyond Goods and Services Read More »
Prior to a decade ago, impersonal advertising ruled the world. At the time, wizards of promotion reached massive audiences to tout brand authority or product reliability as the key benefits for the buyer. With a relatively captive audience, marketers achieved tremendous success using well-produced advertising to generate demand for their goods. Then came the fragmentation of
The Missing Ingredient In Sales and Marketing Read More »
