Messaging

Word of Mouth Marketing Is the Best and Worst Form of Advertising

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Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing is the best and worst form of advertising. Word of Mouth Marketing Establishes Credibility Who do you believe more: the […]

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What Out-Of-Home Advertising Can Teach You About Messaging

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“Brevity is the soul of wit” – William Shakespeare “Words may show a man’s wit, but actions his meaning.” – Benjamin Franklin Blight. Visual pollution. Sewage on a stick. I’ve heard it all before. After 9 years in the out-of-home industry, I’ve encountered every attitude and opinion, positive and negative, about billboards. For now, let’s put aside those feelings

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