The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and a small team of salaried employees to support your goals? You assume a few hundred […]
The Real Cost of Hiring A Marketing Agency Read More »
The competition for attention is fierce. Merely having something to say doesn’t mean people will notice you. It’s estimated that the average American sees up to 5,000 advertisements every day. Most of these ads are image based, which means we are bombarded with hundreds of photographic messages every hour. You may have the best product in
The Power Of a Photo Read More »
Successful businesses understand the value of a solid marketing process. They’re living proof. Without sound planning and a steady routine, businesses crash and burn. You can’t wing it forever without making irreparable mistakes. Years of hard work and brand value are quickly erased when a company decides to eschew the fundamentals of sound marketing. What
Stop Shooting From the Hip: In Praise Of the Marketing Process Read More »
Google receives over 63,000 searches per second on any given day. Through the practice of SEO, a business is able to place its information at the top of those billions of daily searches, making it much more likely that a potential customer will visit their website for more information. But how do you go about the process
What is SEO SEO stands for Search Engine Optimization. In a nutshell, it’s the act of making your website and its content to perform better and drive higher quality traffic to your site in greater quantities. When someone uses a search engine to search for a keyword, a results page pops up with a list
SEO in the Oil & Gas Industry Read More »
