Online reviews can make or break your business. Think about your own shopping behaviors. Do you immediately buy a product or service the very first time you discover it? Most likely not. If you’re like most people, you search for reviews from presumably real customers who’ve made a purchase before you. You read the pros […]
How to Get Online Reviews That Comply with FTC Rules Read More »
Since 2013, Divining Point has strived to do one thing: Help companies succeed. Whether this is through branding, marketing, or strategy, we’ve dedicated ourselves to collaborating with businesses to help them grow, thrive, and prosper. As a result, web design agency ranking source, Best Web Designs, has named Divining Point as a Top Web Design
Divining Point Named as Top Web Design Company in Texas Read More »
It’s unusual for an agency to share the inner details about how they create marketing solutions for their clients. Typically, an engagement goes like this: Although there are variations to this model, the iterative back and forth is pretty standard. What the client doesn’t see, and what the agency almost never shares, is what happens behind closed
The Untidy Truth About Creating Marketing Solutions Read More »
It’s every marketer’s dream to become viral. Viral marketing is content that spreads at the speed of light and transitions into an internet phenomenon practically overnight. This highly increased exposure – good or bad – generates interest in the brand and potentially more sales. So what makes viral marketing so successful? Is it the brand’s intensive
Successful businesses understand the value of a solid marketing process. They’re living proof. Without sound planning and a steady routine, businesses crash and burn. You can’t wing it forever without making irreparable mistakes. Years of hard work and brand value are quickly erased when a company decides to eschew the fundamentals of sound marketing. What
Stop Shooting From the Hip: In Praise Of the Marketing Process Read More »
In our last blog we explored the 6 steps to establishing an effective brand. The subject of branding is far too large to capture in one blog, so we reserved our last submission primarily for the process of designing a brand identity and developing a style guide. This time we dig deeper into the topic of
Simple Tips For Brand Messaging Read More »
