Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing is the best and worst form of advertising. Word of Mouth Marketing Establishes Credibility Who do you believe more: the […]
Word of Mouth Marketing Is the Best and Worst Form of Advertising Read More »
The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and a small team of salaried employees to support your goals? You assume a few hundred
The Real Cost of Hiring A Marketing Agency Read More »
The competition for attention is fierce. Merely having something to say doesn’t mean people will notice you. It’s estimated that the average American sees up to 5,000 advertisements every day. Most of these ads are image based, which means we are bombarded with hundreds of photographic messages every hour. You may have the best product in
The Power Of a Photo Read More »
Prior to a decade ago, impersonal advertising ruled the world. At the time, wizards of promotion reached massive audiences to tout brand authority or product reliability as the key benefits for the buyer. With a relatively captive audience, marketers achieved tremendous success using well-produced advertising to generate demand for their goods. Then came the fragmentation of
The Missing Ingredient In Sales and Marketing Read More »
“Brevity is the soul of wit” – William Shakespeare “Words may show a man’s wit, but actions his meaning.” – Benjamin Franklin Blight. Visual pollution. Sewage on a stick. I’ve heard it all before. After 9 years in the out-of-home industry, I’ve encountered every attitude and opinion, positive and negative, about billboards. For now, let’s put aside those feelings
What Out-Of-Home Advertising Can Teach You About Messaging Read More »
