Insights

 

 

What is Confluence Marketing and How Will It Prevail in 2020?

What is Confluence Marketing and How Will It Prevail in 2020?

As 2019 comes to a close, it’s time to start thinking about the new year and the inevitable changes in the world of communications. It’s no secret that  marketers and PR professionals are constantly faced with changes that alter the way we work.  Denying yourself the chance to embrace these...

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Word of Mouth Marketing Is the Best and Worst Form of Advertising

Word of Mouth Marketing Is the Best and Worst Form of Advertising

Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing is the best and worst form of advertising. Word of Mouth Marketing Establishes Credibility...

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The Real Cost of Hiring A Marketing Agency

The Real Cost of Hiring A Marketing Agency

The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and a small team of salaried employees to support your goals? You...

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