Economic uncertainty is changing the way businesses approach their marketing strategies. It’s not just about lowering prices to attract customers, it’s about emphasizing value. For both B2B and B2C companies, the key is to design campaigns that showcase the unique value of your products or services. Helping customers feel confident in their purchase decisions goes […]
Creating Value-Driven Campaigns Amid Economic Shifts Read More »
Online reviews can make or break your business. Think about your own shopping behaviors. Do you immediately buy a product or service the very first time you discover it? Most likely not. If you’re like most people, you search for reviews from presumably real customers who’ve made a purchase before you. You read the pros
How to Get Online Reviews That Comply with FTC Rules Read More »
In September 2024 Divining Point will celebrate 11 years in business. We have learned a lot in that time. We’ve stubbed our toes more than once. We’ve matured as a team – and as business owners. We’ve had to pivot many, many times as the market changed and as unforeseen challenges (ahem Covid) radically changed
Insights from 11 Years in Business Read More »
Data is the lifeblood of any successful Pay-Per-Click (PPC) campaign. Without it, you’re shooting in the dark. Plain and simple. There is data used to set up a PPC campaign. There is data collected during the campaign. There is data collected long after the campaign. The data you capture and how you use it determines
How Data Shapes Successful PPC Strategies Read More »
We frequently run across business owners who have a negative opinion of marketing. We get it. You’ve made countless sacrifices for your business. You are naturally wary of putting everything in the hands of marketers who could jeopardize your success. Maybe you don’t take it seriously. Maybe you’ve had bad experiences in the past. Whatever
Our Message for People Who Hate Marketing Read More »
Most marketing agencies follow a similar process for developing a marketing strategy. However, we do things a little differently at Divining Point. Like most agencies, we pride ourselves on developing a marketing strategy for your company that is both meticulous and innovative. You’ve probably heard that before, so we understand why you may be skeptical.
Steps to Creating a Marketing Strategy Read More »
We’ve seen it all. Business owners are hungry for leads. They need sales now! But when the lead engine comes alive the client fails to close deals. This leads to all manner of questioning the leads, the ads, and even marketing in general. Unlike product companies that offer a clear path to an online purchase,
Is Your Sales Process Ready for PPC Leads? Read More »
Online search behavior is the perfect illustration of how “the only constant is change”. Your company will be left behind if your marketing isn’t adapting to the new realities of online search. Here is what’s happening now. There Are More Ways to Search Consumers are no longer restricted to traditional search engines like Google. They
Online Search Is Changing. So Should You. Read More »
Nothing makes business owners groan like the suggestion of Pay-Per-Click advertising. It’s a common reaction thanks to the poor results and expensive cost overruns courtesy of unprofessional marketing agencies. We get it. Where many agencies fail is in the setup of advertising campaigns. From keyword research to conversion tracking, your PPC campaigns should allow you
How Pay-Per-Click Helps These Industries Thrive Read More »
Imagine walking into your favorite bar, and the bartender instantly knows what to recommend based on your preferences. This scenario perfectly illustrates how your brand’s unique value proposition, features, and benefits should be communicated. Your messaging and positioning should be so simple and clear that a bartender could easily recommend it to a patron. The
How Would a Bartender Market Your Brand? Read More »
