Word of Mouth Marketing Is the Best and Worst Form of Advertising by Coy West | Sep 21, 2019 Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing …
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What You Didn’t Know About Divining Point’s CEO: A Q&A with Coy West by Coy West | Sep 11, 2019 From fighting fires in the Navy, to starting his own business during a major life event, it’s safe to say Divining Point’s CEO, Coy West, has slayed the game. We had the privilege of sitting …
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The Real Cost of Hiring A Marketing Agency by Coy West | Sep 4, 2019 The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and …