Month: July 2019

How a Web Design Scam Tried to Ensnare Us A web design scam is making the rounds and landed in our inbox. Here is how we handled it, and what you should know to protect yourselves. An inquiry for a new project came through our website. It seemed harmless enough. It’s not unusual to get requests …

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Pixar, Forky and Creating Buyer Personas to Sell Your Brand Photo Credit: Disney/Pixar The new episode of Toy Story introduces us to Forky, a seemingly worthless kid’s toy made from materials most of us would regard as trash. However, for marketers, Forky’s story and the development of his character is an object lesson in creating buyer personas. Let’s start …

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Divining Point Listed As Top Branding Agency 2019 We’ve written extensively about the power of your brand. It is more than just pretty pictures and words. It is the starting point for all sales.  It introduces you to your customers long before you utter your first word. It flows through your company and guides every part …

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Q&A With Our Creative Director, Jon Taylor “My favorite part about being creative and assembling things in novel and respectful ways is seeing the client be blown away by our vision.”  These words were spoken by Jon Taylor, our Creative Director and all things visionary. See what else he had to say when we sat down with him …

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