Month: December 2017

Intangibles: Beyond Goods and Services If your company provides physical objects for money, you sell products. If your company performs activities for money, you sell a service. Makes sense, right? But, these days the line between products and services is blurry. Product retailers often promote a buying experience and invisible benefits. Services companies showcase their skills and solutions. …

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The B2B Buyer’s Journey: Pt. 4 – B2B Customer Retention If you’ve been following along in this blog series, you’ve probably read Part 1, Part 2 and Part 3, where we talked about the old B2B Buyer’s Journey, the new B2B Buyer’s Journey and why – and how – to align your sales and marketing teams. In the world …

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