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Picking The Perfect Brand Name

You may remember in May and June we wrote about the 6 Steps To An Effective Brand and Simple Tips For Brand Messaging. In those posts we covered the topics that most people identify as “branding” or brand identity and messaging. That leaves us with one more topic:...

How To Build a Demand Generation Strategy

If you’re like many business owners, you chafe at the thought of another new marketing trend. Despite advances in digital marketing, many business owners still feel like their marketing efforts just aren’t converting. Email campaigns are getting filtered into spam...