Month: September 2017

Picking The Perfect Brand Name You may remember in May and June we wrote about the 6 Steps To An Effective Brand and Simple Tips For Brand Messaging. In those posts we covered the topics that most people identify as “branding” or brand identity and messaging. That leaves us with one more topic: brand name. A couple of …

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How To Build a Demand Generation Strategy If you’re like many business owners, you chafe at the thought of another new marketing trend. Despite advances in digital marketing, many business owners still feel like their marketing efforts just aren’t converting. Email campaigns are getting filtered into spam folders. Social media pages are virtual ghost towns. Company …

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