What Out-Of-Home Advertising Can Teach You About Messaging
“Brevity is the soul of wit” – William Shakespeare “Words may show a man’s wit, but actions his meaning.” – Benjamin Franklin Blight. Visual pollution. Sewage on a stick. I’ve heard it all before. After 9 years in the out-of-home industry, I’ve encountered every attitude and opinion, positive and negative, about billboards. For now, let’s put aside those feelings […]
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