Month: May 2016

What Out-Of-Home Advertising Can Teach You About Messaging “Brevity is the soul of wit” – William Shakespeare “Words may show a man’s wit, but actions his meaning.” – Benjamin Franklin Blight. Visual pollution. Sewage on a stick. I’ve heard it all before. After 9 years in the out-of-home industry, I’ve encountered every attitude and opinion, positive and negative, …

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Divining Rods, Compasses, and Maps Marketing. Advertising. Sales. Skullduggery. To many people these terms are interchangeable. Little distinction is made between blatant manipulation and ethically guiding buyers to make informed decisions. Fairly or not, this is largely driven by the perception that many marketers, advertisers, and salespeople use unscrupulous tactics to fulfill their needs instead of the …

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