Buffington Homes

CASE STUDY

Social Media | SEO | Paid Search | Strategy

About Buffington Homes:

Buffington Homes is a locally owned and operated residential home builder in Central Texas since 1987. They’ve built thousands of homes throughout Central Texas and the surrounding areas. Their home styles range from from traditional farmhouse to contemporary-style villas, which are designed for first and second time home buyers; for growing families, active lifestyles, and multi-generational families.

What We Did:

  • Generated increase in qualified leads using offsite platforms
  • Grew online presence in the residential home builder market
  • Drove significant website traffic
  • Improved performance for social media and digital advertising campaigns
  • Provided marketing and brand strategy across multiple platforms

 

How We Did It:

  • Used leads ads to deliver 150% more leads to Buffington Homes than their developer
  • Developed engaging content and advertising on social media
  • Assumed Google AdWords management, resulting in savings on ad budget while improving overall performance
  • Delivered onsite and offsite search engine optimization to improve organic traffic
  • Consulted on website optimization and brand messaging

The Challenge:

Buffington Homes was working with another marketing agency to manage their digital marketing. When results weren’t being delivered, Buffington contacted Divining Point for help. During the initial conversation, Buffington Homes also mentioned that their website wasn’t generating enough leads via web submission forms.

The Solution:

Starting with a small engagement focused on Facebook content and management, Divining Point proved to be a valuable marketing partner by raising brand awareness and driving traffic to the Buffington Homes website. The business relationship flourished, and Divining Point provided marketing consulting for defining Buffington’s overall digital strategy. Divining Point assumed management of Buffington Homes’ Google AdWords account, which led to a significant reduction in ad budget and a remarkable increase in monthly leads. Divining Point also helped Buffington optimize their website with on-point messaging, unique submission forms per community, and CRM integration for captured leads.

 

Below are a few of Buffington Homes’ results after working with Divining Point:

  • 150% More Qualified Leads delivered by Divining Point than Buffington Homes’ developer partner
  • The Cost Per Click was down significantly by 248%
  • The Pages per Session was up by 28%
  • The Total Clicks was up by 35%
  • The Click Thru Rate was up 95%
  • Pricing requests were up by 49%
  • Contact Us submissions were up by 155%

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