Divining Point is excited to announce that Paige Perrault has been promoted to the role of Head of Strategy and Insights.
Paige joined Divining Point in March of 2019 as Digital Marketing Strategist, where she managed all things related to marketing strategy, digital marketing, reporting, analysis and campaign optimization. During this time, she guided us with best practices for Pay-per-Click advertising, search engine optimization, conversion tracking, and overall strategies to drive conversions for our clients.
With a background as a Director of Marketing with Duke Hospitality and as Vice President of Operations of SOLLOH, a marketing agency, Paige helped us to develop new strategies for driving performance for every marketing campaign we executed. In 2019, her knowledge of advertising, analytics, and research helped us deliver optimal results for both digital and traditional marketing.
In her new role as Head of Strategy and Insights, Paige will be responsible for setting strategy for all marketing campaigns, market research, consumer insights, and translating this data into actionable strategies. Being the “data geek” of Divining Point, her deep love of research, performance metrics and marketing strategy will help us create new action plans to give our clients more reach and impact in the market.
Paige works both on the strategic and operations side of Divining Point, including helping us set our path for greater growth in 2020 and beyond. We are excited about the future of the company with Paige’s guidance and expertise in all things “strategy”.