Our Culture

Salt of the Earth People


Our Mission

Our mission is to build greater trust in the marketplace by helping companies fulfill the promises they make to their customers. As such, we wake up every morning to generate demand for our clients’ services and cultivate brand loyalty.

We Believe in the Power of…


We are different, and different is good. 


We enjoy the search for solutions.


Good marketing and good service are not enough. 


The best ideas are born from free thinking and spontaneity.

Rugged Individualists 

Divining Point is built on a foundation of trust and inclusion that fosters strategic thinking and creative ideas. Results matter most to us, not similarities.

Divining Point is a veteran-owned small business. 

Your Marketing


Coy West

Founder & CEO
Coy has provided branding, marketing, and digital strategies for businesses across a wide variety of industry verticals. With 24 years’ experience, he has managed the execution of hundreds of campaigns that include corporate branding & communications, advertising and promotions, event marketing, social media, digital marketing, app development, and website design.

He is a US Navy veteran (1989-1992) who served with distinction in the Gulf War, and he is an alumnus of the University of Texas at Austin, where he studied psychology with primary focuses in criminal psychology and counseling.

When he’s not leading Divining Point LLC, Coy spends his time with his wife and daughter on a small ranch in Hunt, TX – known for exotic game hunting and the Guadalupe River. He is a bowhunter, jazz and funk music lover, and voracious consumer of marketing research.

Jon Taylor
Creative Director
Jon Taylor joined Divining Point after successfully running his own marketing and creative agency, Artistic Puppy, in Kenai, Alaska, for eleven years. He is known for his vision and creative eye, which gives him the ability to conceive stunning visuals and rich storytelling for businesses and organizations in multiple industries. His talents include brand strategy, beautiful photography, videography, and graphic design that evokes emotion and action from the viewer.

When he’s not behind the camera or working on a grand creative concept, Jon divides his time between Austin, Texas, and Kenai, Alaska, where he owns a home and investment property. He is an avid traveler, plays the drums, and dedicates a large portion of his free time to providing pro-bono photography and design for charitable non-profits.

Paige Perrault

Head of Strategy & Insights
Paige joined Divining Point after serving as Director of Marketing at Duke Hospitality, a hospitality management company specializing in development, management, and marketing to engage tourists. She is an expert at data research and generation in numerous business sectors for guiding digital marketing strategies to produce measurable results.

Prior to her time at Duke Hospitality, Paige was the VP of Marketing and Operations at SOLLOH Marketing, Director of Operations at goSOCIALwise Marketing, and the owner of her own photography business, P3 Atlanta, based out of Atlanta, Georgia.

When she’s not crunching numbers and digging into research, she spends her time planning travel excursions, enjoying fine dining, and spending as much downtime as possible.

Jordania Nelson
Media & Communications Specialist
Jordania Nelson is a skilled public relations & communications specialist with a demonstrated history of working in the marketing, PR and advertising industries. She takes pride in learning the latest trends, providing quality content, and building strong relationships through her marketing expertise.

Jordania joined Divining Point after serving as a Digital Marketing Specialist for Envision Creative and Program Director & Public Relations Specialist for the Protocol School of Texas.

Jordania is an alumnus of Northern Arizona University, where she majored in Public Relations and Advertising. When she’s not developing rich, engaging content or conducting research for campaigns, Jordania spends her time traveling, exercising, and spending time outdoors with her border collie.

Kirsten KC Croft
Kirsten "KC" Croft

Project Manager

K.C. Croft has over 20 years of experience in the advertising industry with expertise in client relations, project management, consumer insights, and media research. Prior to joining Divining Point, K.C. held a position as a Consumer Insights research professional with the local ABC affiliate KVUE after relocated back to Austin.

K.C. spent a number of years living in Chicago where she worked as a Clients Relations Manager at MRI-Simmons, providing service and support to clients, including servicing over 250 agency, advertiser, and media clients. Additionally, she fulfilled supervisory responsibilities at Starcom USA. K.C.’s advertising and market career began as Media Systems Specialist at GSD&M.

K.C. is an alumnus of DePaul University, where she majored in Marketing and Communications. Outside of work, KC spends time with her close friends enjoying libations, meals, and conversation or walking neighborhood dogs.

Our Mission

Our mission is to build greater trust in the marketplace by helping companies fulfill the promises they make to their customers. As such, we wake up every morning to generate demand for our clients’ services and cultivate brand loyalty.

Stay In Touch

facebook     instagram-dp-25px     LinkedIn     pinterest button    twitter button

Sign Up To Receive Updates