The B2B Buyer’s Journey: Then & Now – Pt. 1 The Traditional B2B Buyer’s Journey Modern-day Business-to-Business (B2B) buyers are better-informed and more-capable than ever before. Thanks to the internet and online research, B2B buyers are no longer dependent on sellers to provide information or to help them evaluate products. In fact, 70% of the buyer’s …
Divining Point Blog
Picking The Perfect Brand Name You may remember in May and June we wrote about the 6 Steps To An Effective Brand and Simple Tips For Brand Messaging. In those posts we covered the topics that most people identify as “branding” or brand identity and messaging. That leaves us with one more topic: brand name. A couple of …
How To Build a Demand Generation Strategy If you’re like many business owners, you chafe at the thought of another new marketing trend. Despite advances in digital marketing, many business owners still feel like their marketing efforts just aren’t converting. Email campaigns are getting filtered into spam folders. Social media pages are virtual ghost towns. Company …
How To Decide Between Organic vs Paid Traffic Unlike the iconic movie Field of Dreams, no one comes to your website solely because you built it. With over 1.2 billion websites online as of March 2017, standing out among the crowd has become no mean feat. Whether you have a great idea for an online business …
Simple Tips For Brand Messaging In our last blog we explored the 6 steps to establishing an effective brand. The subject of branding is far too large to capture in one blog, so we reserved our last submission primarily for the process of designing a brand identity and developing a style guide. This time we dig …
6 Steps To An Effective Brand Think of the most successful brands you know. Coca-Cola. Disney. FedEx. Shell. They make an impact on you. They survive cultural shifts and changes in the market. They consistently tell a story that resonates with customers. The time and work that went into developing these long-lasting brands cannot be underestimated. It’s …
5 Things I’ve Learned From Being In Business The Internet is full of articles from seemingly successful entrepreneurs dispensing valuable lessons from their first year in business. I recommend that you read them. Leaving the security of a job to start your own business requires confidence, determination, and all the free advice you can get. …
Old Silos Die Hard Tell me if this sounds familiar: The sales department is frustrated because the leads coming in are unqualified and unprepared to pay the rates set out by upper management. This in turn affects their ability to hit their sales goals. They blame the marketing department for not listening to their feedback about …
Branding Is More Than Just Pictures And Words If you own a business or have built a company from the ground up you’ve been told you need a logo and messaging. After that came a color palette, typeface, a slogan, a style guide, and more, and more, and more. It’s dizzying. You’ve been told that your …
In Defense of Advertising How many times have you heard “Advertising is dead”? If you own a business or have spent any time in the tech industry, probably hundreds of times over the last 10, maybe 20 years. And yet, here we are. The prognosticators predicting the doom of traditional advertising have been both right and wrong. …