Divining Point Blog

Jordania Nelson Promoted to Media & Communications Specialist by Coy West | Jan 2, 2020 Divining Point is excited to announce that Jordania Nelson has been promoted to the role of Media & Communications Specialist. Jordania joined Divining Point in October of 2018 as Content & Social Media Specialist, where she managed all things related to …

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What is Confluence Marketing and How Will It Prevail in 2020? by Coy West | Nov 25, 2019 As 2019 comes to a close, it’s time to start thinking about the new year and the inevitable changes in the world of communications. It’s no secret that  marketers and PR professionals are constantly faced with changes …

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The Real Cost of Hiring A Marketing Agency by Coy West | Sep 4, 2019 The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and …

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Three Steps to Supercharge Your Creative Process by Coy West | Aug 27, 2019 The creative process is not how most people perceive it. If we were to believe the stories on TV, all you’d need is a flash of genius from which everything else would come naturally. Nothing could be further from the truth. Case In …

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Divining Point Identified As a Top Marketing Agency by Clutch by Coy West | Aug 18, 2019 Since 2013, Divining Point has strived to build greater trust in the marketplace by helping companies fulfill the promises they make to their customers. We understand the importance of creating strategies that build demand and create raving fans …

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Q&A With Our Digital Marketing Strategist, Paige Perrault by Coy West | Aug 14, 2019 From teenage entrepreneur to corporate marketing, our Digital Marketing Strategist, Paige Perrault, has seen it all. We sat down with her to learn how businesses can break through in a competitive marketplace, and how destination marketing and hospitality companies should …

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