Divining Point Blog

From the pandemic to the shakeup of advertising as we know it, 2020 was a time unlike any other. As we usher out the year, we’re hopeful for what’s to come.
Let’s Start with a Retrospective…

We are excited to announce that Kirsten Croft, or KC as we call her, has joined Divining Point as Project Manager. KC brings over 20 years of experience in the advertising and media research industry to our full-service agency.

For many people, there isn’t much difference between marketing and public relations. Unless you work in the industry, it’s tough to tell exactly what separates the two. Keeping up with recent PR trends and digital marketing…

High quality web design companies are determined by their expertise, portfolios, client feedback, average rates and industry reputation.
WebDesignCompanies.com, a B2B marketplace connecting brands with web design experts, identified the best web designers…

As companies rush to shore up business during the COVID-19 crisis, the great unknown lies ahead. How will marketing be impacted by the changes in consumer behavior that are occurring now? Many business owners are facing the reality that things may never be the same….

It’s no secret that businesses throughout the country have experienced adverse effects from the COVID-19 pandemic. Divining Point wants to help. We are offering our marketing services at no cost to companies who are assisting with the community response to the…

Divining Point Named as Top Web Design Company in Texas by Coy West | Mar 20, 2020 Since 2013, Divining Point has strived to do one thing: Help companies succeed. Whether this is through branding, marketing, or strategy, we’ve dedicated ourselves to collaborating with businesses to help them grow, thrive, and prosper. As a result, …

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Strategic Marketing Guidance in Response to COVID-19 by Coy West | Mar 13, 2020 Like most companies in America, Divining Point is closely monitoring the effects of the Coronavirus (COVID-19) outbreak on the economy. We encourage companies to take the necessary steps to protect the general public, their employees, and the stability of their businesses. …

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Paige Perrault Promoted to Head of Strategy and Insights by Coy West | Mar 6, 2020 Divining Point is excited to announce that Paige Perrault has been promoted to the role of Head of Strategy and Insights. Paige joined Divining Point in March of 2019 as Digital Marketing Strategist, where she managed all things related …

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The Untidy Truth About Creating Marketing Solutions by Coy West | Feb 7, 2020 It’s unusual for an agency to share the inner details about how they create marketing solutions for their clients. Typically, an engagement goes like this: The client and agency work together to define goals and scope. The agency disappears for a while …

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