by dpAdmin | Jan 6, 2020 | Divining Point Blog
It’s every marketer’s dream to become viral. Viral marketing is content that spreads at the speed of light and transitions into an internet phenomenon practically overnight. This highly increased exposure – good or bad – generates interest in the brand and potentially...
by dpAdmin | Jan 2, 2020 | Divining Point Blog
Divining Point is excited to announce that Jordania Nelson has been promoted to the role of Media & Communications Specialist. Jordania joined Divining Point in October of 2018 as Content & Social Media Specialist, where she managed all things related to...
by dpAdmin | Nov 25, 2019 | Divining Point Blog
As 2019 comes to a close, it’s time to start thinking about the new year and the inevitable changes in the world of communications. It’s no secret that marketers and PR professionals are constantly faced with changes that alter the way we work. Denying yourself the...
by dpAdmin | Sep 21, 2019 | Divining Point Blog
Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing is the best and worst form of advertising. Word of Mouth...
by dpAdmin | Sep 11, 2019 | Divining Point Blog
From fighting fires in the Navy, to starting his own business during a major life event, it’s safe to say Divining Point’s CEO, Coy West, has slayed the game. We had the privilege of sitting down with him to find out what led him to become a business owner, his future...
by dpAdmin | Sep 4, 2019 | Divining Point Blog
The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and a small team of salaried employees...
