by dpAdmin | Nov 25, 2019 | Divining Point Blog
As 2019 comes to a close, it’s time to start thinking about the new year and the inevitable changes in the world of communications. It’s no secret that marketers and PR professionals are constantly faced with changes that alter the way we work. Denying yourself the...
by dpAdmin | Sep 21, 2019 | Divining Point Blog
Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing is the best and worst form of advertising. Word of Mouth...
by dpAdmin | Sep 11, 2019 | Divining Point Blog
From fighting fires in the Navy, to starting his own business during a major life event, it’s safe to say Divining Point’s CEO, Coy West, has slayed the game. We had the privilege of sitting down with him to find out what led him to become a business owner, his future...
by dpAdmin | Sep 4, 2019 | Divining Point Blog
The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and a small team of salaried employees...
by dpAdmin | Aug 29, 2019 | Divining Point Blog
Change is the only constant in marketing. The new Facebook update regarding employment, housing and credit companies is a perfect example. In case you haven’t heard, Facebook settled a lawsuit with the ACLU, which argued that the social media giant’s ad platform...
by dpAdmin | Aug 27, 2019 | Divining Point Blog
The creative process is not how most people perceive it. If we were to believe the stories on TV, all you’d need is a flash of genius from which everything else would come naturally. Nothing could be further from the truth. Case In Point We recently tackled a website...
