Simple Tips For Brand Messaging In our last blog we explored the 6 steps to establishing an effective brand. The subject of branding is far too large to capture in one blog, so we reserved our last submission primarily for the process of designing a brand identity and developing a style guide. This time we dig …
6 Steps To An Effective Brand Think of the most successful brands you know. Coca-Cola. Disney. FedEx. Shell. They make an impact on you. They survive cultural shifts and changes in the market. They consistently tell a story that resonates with customers. The time and work that went into developing these long-lasting brands cannot be underestimated. It’s …
5 Things I’ve Learned From Being In Business The Internet is full of articles from seemingly successful entrepreneurs dispensing valuable lessons from their first year in business. I recommend that you read them. Leaving the security of a job to start your own business requires confidence, determination, and all the free advice you can get. …
Old Silos Die Hard Tell me if this sounds familiar: The sales department is frustrated because the leads coming in are unqualified and unprepared to pay the rates set out by upper management. This in turn affects their ability to hit their sales goals. They blame the marketing department for not listening to their feedback about …
Branding Is More Than Just Pictures And Words If you own a business or have built a company from the ground up you’ve been told you need a logo and messaging. After that came a color palette, typeface, a slogan, a style guide, and more, and more, and more. It’s dizzying. You’ve been told that your …
In Defense of Advertising How many times have you heard “Advertising is dead”? If you own a business or have spent any time in the tech industry, probably hundreds of times over the last 10, maybe 20 years. And yet, here we are. The prognosticators predicting the doom of traditional advertising have been both right and wrong. …
The Missing Ingredient In Sales and Marketing Prior to a decade ago, impersonal advertising ruled the world. At the time, wizards of promotion reached massive audiences to tout brand authority or product reliability as the key benefits for the buyer. With a relatively captive audience, marketers achieved tremendous success using well-produced advertising to generate demand for …
3 Things About Marketing You Can Learn From Politics Let’s face it. The 2016 election was historic. Never in American history has a candidate battled sixteen primary opponents, his own party, the opposition party, the media, the pollsters, international corporations, and the outside world and still managed to win. Analysts and history buffs will study this …
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Enough Chit-Chat, Let’s Get Down To Business You worked hard for this appointment. You sized up the prospect, researched the company, and determined how you could help their business. It took weeks to hunt down the Decision Maker. You made it past the Gatekeeper. You set up the meeting, and much to your relief they didn’t …
Cold Calling Works, You Just Suck At It You’ve heard it said before, often with a smug tone and a noticeable air of relief: COLD CALLING IS DEAD! All you need is research, a handful of online marketing tools, and a strategy to attract leads to you. Inbound marketing killed the cold call. But did it really? Let’s say …