RAPID SCALE, DRAMATIC RESULTS
Scope of Work
Beautifying the World One Doctor at a Time
Aesthetic Medical Educators Training (AMET) offers specialized medical aesthetics training for nurses and physicians in the areas of botulinum toxin/dermal filler, sclerotherapy, microdermabrasion/chemical peels, and advanced BOTOX/dermal filler. Since 2003, they’ve trained thousands of medical professionals to provide therapeutic aesthetics to support the needs of their medical and dental patients.
Competing With Highbrow Companies
AMET wanted to scale their operations to compete with major aesthetics training companies who invest hundreds of thousands of dollars each year in marketing. It was an audacious objective for a small company, but they knew the first step was overhauling their approach to digital advertising. They reached out to Divining Point to help them beat the big guys (and gals).
A Marketing strategy facelift
The initial request from AMET was a small one. They needed someone to review their existing ad setup and keywords strategy and simply do a one-time cleanup. Divining Point frequently provides single serving overhaul support to give companies a fresh start with their digital advertising.
We dedicated two weeks to reviewing competitive research, keyword analysis, bid structures and ad copy. We removed hundreds of outdated ad campaigns and set proper targeting to give AMET’s ad strategy a new direction. When the engagement was complete, we consulted with the client to inform them of how to manage their own dashboard on their own.
AMET Numbers: Looking at the last two months of 2018 versus the first two month of 2019 when our campaign had an opportunity to be fully executed and optimized accordingly. AMET saw audience engagement increase 49% in sessions and 58% in pageviews. Ecommerce revenue increased 92% and e-commerce conversion increased 25%, while transactions increased 86%.