July 2024

We’ve seen it all. Business owners are hungry for leads. They need sales now! But when the lead engine comes alive the client fails to close deals. This leads to all manner of questioning the leads, the ads, and even marketing in general.  Unlike product companies that offer a clear path to an online purchase, […]

Online search behavior is the perfect illustration of how “the only constant is change”. Your company will be left behind if your marketing isn’t adapting to the new realities of online search. Here is what’s happening now.  There Are More Ways to Search Consumers are no longer restricted to traditional search engines like Google. They

Nothing makes business owners groan like the suggestion of Pay-Per-Click advertising. It’s a common reaction thanks to the poor results and expensive cost overruns courtesy of unprofessional marketing agencies. We get it.  Where many agencies fail is in the setup of advertising campaigns. From keyword research to conversion tracking, your PPC campaigns should allow you

Imagine walking into your favorite bar, and the bartender instantly knows what to recommend based on your preferences. This scenario perfectly illustrates how your brand’s unique value proposition, features, and benefits should be communicated. Your messaging and positioning should be so simple and clear that a bartender could easily recommend it to a patron. The

There is no debating the impact that Artificial Intelligence (AI) has had on the marketing world.  Ever since OpenAI released a free preview of ChatGPT in late 2022, marketers have latched on to countless new apps and solutions with the hope of harnessing the efficiency and speed of AI. To the casual observer, it’s as

Are you winning the race towards your business goals? To learn that you must make sure each of your teams knows exactly what they’re supposed to do to contribute to the overall company progress. But it may not be so easy to determine what KPIs they should monitor to determine whether they’re on the right

We are Divining Point, your marketing agency dedicated to branding and demand generation for B2B and B2C companies. We have a mission to build greater trust in the marketplace by helping companies fulfill their promises made for their customers. We work with professional services and service-minded companies across multiple sectors. We are a team of rugged

Digital.com, an online resource providing guides and reviews for small businesses, declares Divining Point as one of this year’s Best Marketing and Advertising Agencies in Austin. Here are the baselines used to choose which agencies made the list: Via Digital.com “We evaluated 56 advertising and marketing agencies in Austin based on 10 different variables to

We are excited to announce that Kirsten Croft, or KC as we call her, has joined Divining Point as Project Manager. KC brings over 20 years of experience in the advertising and media research industry to our full-service agency.  Between her expertise in client relations and strong project management skills, KC is an integral part

Since 2013, Divining Point has strived to do one thing: Help companies succeed. Whether this is through branding, marketing, or strategy, we’ve dedicated ourselves to collaborating with businesses to help them grow, thrive, and prosper. As a result, web design agency ranking source, Best Web Designs, has named Divining Point as a Top Web Design Company in