Month: May 2018

How to Use Banner Ads to Drive Website Traffic and Boost Sales Divining Point prides itself on providing demand generation, a form of digital marketing specifically designed to “build demand” for your products and services This means that our goal in launching marketing efforts for our clients is to grow their brand online, raise awareness …

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Print Marketing’s Not Dead Postcards, brochures, and any other kind of materials you hand out or leave behind are considered printed collateral. With the boom of digital marketing and social media, one might assume that printed marketing is dead, but we disagree and the statistics support our belief. According to data compiled by Vistaprint: consumers trust …

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B2B Sales For People Who Hate Marketing There was a time not so long ago when the absolute best marketing a company could employ was B2B sales outreach. Back then, a determined sales team could cold-call hundreds of leads, deliver a well-crafted pitch, and close more than enough deals to make the company profitable. Throw …

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