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The B2B Buyer’s Journey: Then & Now – Pt. 3

Sales and Marketing are One Team In Part 1 of our B2B Buyer’s Journey blog, we covered the traditional, and outdated, journey that looks like Awareness->Consideration->Decision. We proposed that today’s informed buyers don’t always go through the sales funnel in...

The B2B Buyer’s Journey: Then & Now – Pt. 2

The New B2B Buyer’s Journey In our last blog, we explored the traditional B2B Buyer’s Journey – Awareness, Consideration, Decision – and argued that it was time for an update. We propose a new B2B Buyer’s Journey that is more fluid with the buyer having...

The B2B Buyer’s Journey: Then & Now – Pt. 1

The Traditional B2B Buyer’s Journey Modern-day Business-to-Business (B2B) buyers are better-informed and more-capable than ever before. Thanks to the internet and online research, B2B buyers are no longer dependent on sellers to provide information or to help them...