Month: November 2017

The B2B Buyer’s Journey: Then & Now – Pt. 3 Sales and Marketing are One Team In Part 1 of our B2B Buyer’s Journey blog, we covered the traditional, and outdated, journey that looks like Awareness->Consideration->Decision. We proposed that today’s informed buyers don’t always go through the sales funnel in order. In Part 2 we presented a new B2B Buyer’s …

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The B2B Buyer’s Journey: Then & Now – Pt. 2 The New B2B Buyer’s Journey In our last blog, we explored the traditional B2B Buyer’s Journey – Awareness, Consideration, Decision – and argued that it was time for an update. We propose a new B2B Buyer’s Journey that is more fluid with the buyer having the majority …

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The B2B Buyer’s Journey: Then & Now – Pt. 1 The Traditional B2B Buyer’s Journey Modern-day Business-to-Business (B2B) buyers are better-informed and more-capable than ever before. Thanks to the internet and online research, B2B buyers are no longer dependent on sellers to provide information or to help them evaluate products. In fact, 70% of the buyer’s …

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