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Old Silos Die Hard

Tell me if this sounds familiar: The sales department is frustrated because the leads coming in are unqualified and unprepared to pay the rates set out by upper management. This in turn affects their ability to hit their sales goals. They blame the marketing...

Branding Is More Than Just Pictures And Words

If you own a business or have built a company from the ground up you’ve been told you need a logo and messaging. After that came a color palette, typeface, a slogan, a style guide, and more, and more, and more. It’s dizzying. You’ve been told that your brand...