Month: March 2017

Old Silos Die Hard Tell me if this sounds familiar: The sales department is frustrated because the leads coming in are unqualified and unprepared to pay the rates set out by upper management. This in turn affects their ability to hit their sales goals. They blame the marketing department for not listening to their feedback about …

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Branding Is More Than Just Pictures And Words If you own a business or have built a company from the ground up you’ve been told you need a logo and messaging. After that came a color palette, typeface, a slogan, a style guide, and more, and more, and more. It’s dizzying. You’ve been told that your …

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