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Buyer Personas In a Fragmented World

All too often, companies don’t know who their buyers are. Sounds hard to believe, right? How can you sell something if you don’t know who is buying? Yet, it’s not uncommon to run across business owners who are so busy selling they don’t have a deep understanding about...

Five Reasons Companies Crash Overnight

You’ve seen it before. Grand Opening! Grand Closing… Sometimes within a year. Right as a company is soaring to its greatest heights, in comes an unexpected storm, and down it goes. In many cases, the demise of a company is predictable and preventable. Danger is...